The City of
Clouds is a city known for winds. The wind is something so remarkable
in the region that the days that are not windy are strange, just go
out in the open air and the wind will pass in the form of waves that
beat and make like swinging clothes. In addition to the atmospheric
movement, the city also stands out for its structure, the
architecture is promising and expresses a potential urban growth, a
small city that looks like a big city. I know that the people of the
region are very civilized and maintain well-balanced social
standards. Let's say that the ``hand on conscience!`` punctuates the
description of the citizens of this incredible locality well.
The skateboarding scene is very strong and the level of
skateboarding, in the national view, is quite accessible there. For
many years and the city is very visited, as well as there are many
important places of the many professionals who, with the very
normality, of general skateboarding, became higher than what is
common. Among these skaters and this generation came a remarkable boy
who went by the name of Lorenzo. He stands out in particular because
he was much more prominent than usual. The meaning'' in relation to
an attitude that says a lot about the amount of energy that the
normal, much younger, face the value of the word that the skateboard
regulates and that the normal. measure difficulties. In short, he
will not hold back by stronger logic, not just consuming objects and
will consume skateboarding as much. That's because between the
championships it would be another problem, competing with him was
watching the turn of a sledgehammer scoring each obstacle on the
track in a session in first place. Lorenzo was classic in that sense
and it was no wonder, the skate routine started from low noon to noon
and ended at eleven o'clock at night.
He would wake up in the morning and go to school with a
whole class waiting for Saturday. He would go back to his parents'
electronics lunch, where it was a store. The store is located a few
blocks from the Clouds skate park, he would often tell his mother
that he would have some school commitment, take his skateboard and
leave, he would go straight to the rink right after lunch. And he
walked under the sun all day, so much so that soon he who came down
from Europe was always charred by the sun. Lorenzo started skating in
childhood and throughout his adolescence, both lived and played on
Board. At 18, he had nothing more than a store sponsorship, something
common when the skater is a sporting showcase in the region: the one
who walks the most and stands out the most ends up wearing the
store's products, and then fame itself promotes the sale of skate.
Come on, when it's a lot and if you're doing a lot, receiving an
incentive allows you to project even more as a competence, while
giving incentives of commercial prestige, seeing the skater you
remember the store, and thus starting to want the nice shapes from
April that just came out, the Primitive T-shirts and the Cool Bones
by Future. Marketing works like the stars also work as parts of the
same image, the relationship that needs rotation.
In the
grandiose dream, sport is normal, from the dream of the luxury of
professional players and the something high, from dreams of
professional players who aim for the highs. Football professionals
are examples of sports celebrities who enjoy real fortunes. And this
dream exists in athletics, volleyball, martial arts, swimming,
surfing, running, biking, among many other sports, and in turn
skateboarding.
Imagine that you are going to participate in an important
Nike championship, there are 100 skaters for 3 places, and then the
whole event happens. That day you woke up and had the coffee of your
life, the sun seemed to shine and the light was softly touching you,
you arrive at the event and participate in the track recognition and
the day goes on. Toward the end of your lap, and you'll get to a
perfect safety level, and you'll come to a maneuver until you get to
perfect safety. So a lucky day adds up to an important day and puts
you first. At the time of the podium, the narrator calls you and you
go on stage like a stranger in the crowd, and all important people
get to know you. So right after the podium a Nike Team Manager comes
to you and takes your phone, in order to place Flow in the biggest
brand of sports shoes in the world. The years come later with way
more sneakers than you're able to afford and you feel like you're
living a dream. Here's the perfect solution to any problem in life
and that is sports fuel.
This dream comes true for some for real, of course, on the
other hand thousands and thousands of skaters leave heartbroken. It
is important, after all, the dream is the part of the sport that
makes the athlete try to reach something very far away, giving much
more energy than he would give in simple.
It takes you to dream, to be like the ``Horizon!`` even if
it is just a margin.
When he
doesn't run away to skate, Lorenzo worked at his parents' store
during the day and at night he went to the Faculty of Gastronomy.
Many of the classes are in the kitchen and the course teaches the
various cuisines such as Fast Food, Finger Food, Slow Food, Japan
Food, Italian Food, as well as, Sweet and Savory Confectionery,
Bakery and Pasta in general. In addition to the abundant practical
classes, the course also has theoretical classes that teach
gastronomic management, which would be a model of conventional
business administration, focused on the food industry. First of all,
it is necessary to understand that the food sector represents a
succulent financial fillet within a sandwiched total GDP of R$922.6
billion (2020. Abia). The administrative study with a gastronomic
focus explores something inevitable and perhaps someone will say that
this specificity does not address the general picture and that is
playing low, although management demands prestige and therefore has
its way of walking. The study begins with the physical company having
formality in stock, purchases, finances, sales and employability with
all administrative documental meticulousness. Where it is necessary
to understand that each sector has its own operating model and, above
all, its own and fundamental logics.
There are, in total and specific kitchens, studies on
gastronomy equipment such as ovens, deep freezers, kneader, cylinder,
plate, meat grinder, food processor, vacuum sealer, instruments,
cutlery and sizes, plates and materials, cups and formats, drinks and
occasions, etc.
It was a quiet time when I did my chores, attended
classes, smoked a cigarette, worked at the restaurant, already had my
own car and skated in my spare time.
The
protagonist of the story was smoking cigarettes in a time that was
more socially accepted. A Philip Morris cigarette pack cost R$4.50
and didn't seem exorbitant. Going back further in time, we have that
the first peoples already came up with tobacco and let's say that
cigarettes have always existed. In the 20th century it was accepted
so opening a cigarette bag and smoking on an airplane was not
prohibited. So people smoked inside movie theaters, in elevators, in
restaurants and even in hospitals.
If, on the one hand, there were no warnings and
disincentives such as awareness of sickening effects, on the other
hand, the influence and stimulus to consumption was very effective:
Formula 1 races were sponsored by Philip Morris and Ferrari was red
and owned the marketing from Marlboro. And that commercial influence
makes you see a guy get off a Marlboro Ferrari and walk up to the
podium like the champion. Seeing someone who has what you want to
light a cigarette is a very influential thing. Realize that cigarette
companies were commercially geniuses at Marketing. This is still the
model for commercials today and there is no better idea. Marlboro's
proprietary brand is among the 100 most valuable companies in the
world.
Both common permissiveness and commercial influence were
levers that pushed people to smoke. It is known today that it is an
addictive and disease-causing product. There were, therefore,
policies that set laws on all tobacco products, rules in which
factors made it very difficult to find the appropriate climate and
place, which prevented orthodox smokers from maintaining the routine.
Soon all commercials were banned, smoking was prohibited indoors, and
purchases can be made with the box containing the warning: this
product causes cancer.
The increase in the price of the product was due to a
policy of high taxation on cigarettes, supported by the logic that
all tax revenue on purchases would be invested in health in order to
compensate for the harm caused by smoking. Note that buying and
finding a place, among other factors, made consumption difficult,
measures that are in the decade that relates the turn of the XX
century to the XXI century.
Everything
was going well on the surface, everything was fine at work, the
college I was attending was quite peaceful between circumstances, the
love life was also at peace. About skateboarding, he lived in a time
where experience is very present and a skateboarding session is
intensely fluid. When you're starting to skate, every session asks
you to learn something. When you've been on the Board for a few
years, the session allows you to have a lot of fun going around and
around with maneuvers you have at the base. The memory you have is
that he used to go to the runway just to fly. Pass Nollie's funbox
and Back Board down the railing.
Although it all seemed really bland. Then, in a symbolic
and decisive moment, he opened the cigarette box, lit one and began
to reflect that, over all the grace in life, he saw himself lacking
in common values and that what had real value would be another.
Thing he needed to find. People crave objects that don't say
anything, so car A has more morals than car B and eventually his life
will get better if he has car D, while he was thinking ''I can
skate'', it seems there's something wrong with these values. People
crave elegant clothes in high-end restaurants, ''and what does it
matter? If I'm happy enough with X Burguer and friends''. Life will
require you to follow the paths that everyone has followed so far, as
well as a job that requires a dress shirt and a house in order to
intermediate your time with obligations, ''If obligations are
options, I can choose something that makes me happier than this end
of career''. It was then that he intimately realized that he did not
want to follow the social path that was imposed on him, and that if
he himself was following this path without realizing it, then he
needed to leave, to abandon each of the subjective obligations of
life: to let go of the work, leave the girlfriend, leave the studies,
leave the family room. He thought that ''To go down the road of life,
where there are things far more valuable than gold. For him, life
could offer what he can't find here. So he planned a trip, and there
would be no turning back.
He would go on an endless journey in search of
''Fullness!'' Of far more important value than gold.
It
is understandable that such ideas pass through a young person's mind.
It must be terrible that his thoughts don't allow him materialism.
About these values you want to look, where exactly are they?
How much exactly are they worth? We may be talking about values
that are too simple, like enjoying the sunset with pleasure. Or
we can talk about deeper values: a book is a work where all the
information contained in it requires a lot of brain effort, in this
sense the more you read the more the brain works and so this exercise
makes the brain's electricity flowing so well that the intelligence
of the brain works. Human has a lot of potential. The illustrious
thought of the Cartesian image presents an existential dualism where
the body would be the material part and the mind the immaterial part.
So spiritual and values like intelligence, knowledge, love, are
not atomic compounds and are not found like objects, because
banknotes and gold are material and when you disown them you will
look for something that has spiritual value and you will not find it.
You will be in search of what you will not be able to see, you will
not be able to touch, you will not be able to reach that and you will
be on an eternal search.
The information is profound, and I need you to understand
that reaching that bottom takes a lot of effort of the mind. Without
doubting your ability to understand, here goes:
When looking at a painting by Leonardo da Vinci, the
information and energies that the painting contains demand that you
look at it for a while.
Leonardo da Vinci painted this theme for Louis XII between 1506 and 1513. Salvator Mundi holding Globus Cruciger, which would be the savior Jesus Christ holding the globe that represents the world. This work disappeared for some time, although Marquis Ganay claimed in 1911 that he had the original.
I need you to understand that if a cup of steaming coffee is painted with paint on a painting and when looking at the picture your mind tastes the coffee, the artist has therefore managed to put energy into the painting. About this immateriality of photons and their ability to perceive the plane, understand that if a painting tastes like coffee to your mind, then it has value and power. Therefore, the scope of these values are not like simple objects and are not palpable, so the condition of dissatisfaction with what is around makes sense, and that spark deep in the consciousness that knows that there is something else wants to ignite without finding content. In other words, intelligence would be the most valuable thing in the terrestrial sphere, and to portray this value, understand the metaphor that ''intelligence is gold''. The moment you question everything around you, after all, everything shines with some desire and every achievement comes in disappointment, you will go in search of something more valuable and the image of this treasure will not solidify into anything. And no matter how hard you try, you can't imagine a treasure that will be worth more than cars and material mansions. Fact is that the gold is inside the books. And without knowing it you will consume yourself looking for it in the streets, not knowing that the people with the greatest fortunes hide their gold in the books. Because through the streets you will materially look for something you won't find, daily voids to the infinity of your days in an endless search, and I know that all the special depth of the bottom of your heart will refuse to enter a museum.
He
knew the craft vendors and went to the square to unwind, greeted the
artisans and sat down among them, many of whom were of the
Rastafarian religion. Exchanging ideas and words, he asked to learn a
little and so they taught him a little about work techniques and also
about the culture. The daily life of the artisans was from praxis to
very simple, they worked during the day and many of the nights they
performed their sacraments and stayed having a beer with friends.
They made use of marijuana which is for the Rastafarian vision
preceded in Genesis 1:29: ''And God said, I give to you every plant
that grows on the surface of all the earth and bears seed, and every
fruit tree that bears seeds.'' Before leaving on a trip, Lorenzo
participated a few times in the routine of that group in order to get
rid of everything that is bureaucratic, in order to find true values,
after all these values exist and need to be found.
A few days later he took to the road with his old goal,
some crafts to sell, a Marlboro wallet, a backpack of clothes, a 1.5l
water bottle, two pairs of sneakers, skateboard, money and cell phone
heading to the horizon without end definition. (The movie Cheech &
Chong is the perfect portrayal of this headless journey that is so
striking because of the wave of pleasures that the smoke causes, the
randomness of events and the detachment of common patterns.) Leaving
the city of Clouds managed to do it. touring Brazil, stopping in the
capitals, working in the squares and meeting people and places,
living experiences that were worth more to him than any other
routine. He worked during the day, smoked cigarettes in his spare
time, kept in touch with his family by phone. He also kept
skateboarding, although a ride was now very little effort and for
about 1h, eventually the fun of skateboarding was fading, taking an
air and a step didn't cause any internal fervor and after all the new
friends he found on the journeys were worth it. much of your time.
Come
on, in real life the word ''cost'' means: all the money that has to
be spent. From the minimum wage of 1200R$, the lowest existential
costs are approximately 900R$. It is understandable that when you
leave your parents' room, your income from the starting point is
quite close to the cost of your needs, which is not so scary and it
is natural, you realize that in this calculation there is a little
left over.
If you haven't paid for your own toilet paper yet, it may
seem strange, the fact is that when you get into this condition of
self-sufficiency, life has an exactitude where you don't cry for more
or less. So when you eat a piece of bread, ''1.00R$'' automatically
crosses your mind, which is perfectly normal, this responsibility has
always existed and realizing it depends on how much you feel of the
capital control of your own life. At minimum wage, you have the bare
minimum to deal with these costs, although being employed means
earning a small portion of the company's profits, which also allows
you to observe the general functioning of the board, and recognize
yourself as one of the pieces. ''Understanding how the big picture
works'' is the lesson to be learned, the theoretical and practical
mission of a humanoid life, the question is: are you going to be a
waiter forever or are you going to learn to set up a restaurant? This
is how new generations of entrepreneurs are born, and that's all.
The fact is that, in the midst of the administrative
system, cigarettes are a hindrance to financial accounting thinking.
It is a very expensive product and takes a long time to achieve the
death result. Nicotine ignites areas of the brain associated with
reward, thus factually becoming an addiction. These conditions ask
that you spend daily on something that harms you. Soon the cigarette
between the bills represents a problem. Let's face it, sustaining
this lifestyle with crafts is a very intense daily sacrifice and
eventually takes a considerable portion of your time and money. From
the old goal with very high costs the whole thing becomes financially
unsustainable.
Now let's add the problems from changing the brand of
cigarette. Cigarette is carcinogenic and kills. You will find that
people who have smoked all their lives have reached the age of 60 to
70 years have gone through cancer and died. Do you see how smoking
your whole life comes to an end dated by cigarettes? The truth is
that as the box gets more expensive, people opt for cheaper and worse
quality brands, these cigarettes look like bland straws and people
smoke double, the sickening pace accelerates and cigarette smoking
becomes a problem with no way out. In metaphorical summary the bills
and the cigarette can be a snowball.
In
his many travels he visited many places and talked to thousands of
people. He was accompanied by desire thirsting for unseen riches. He
had no intention of returning home, and like an old cat would not,
for nothing, for nothing. In this story the years went by and in a
usual concept what you do will shape you, and many years later he had
long dreadlocks where each braid symbolized a part of his body such
as the heart or the spirit and gained a marked tonality. by the sun,
in addition to a way of acting characteristic of the environments in
which they usually inhabit.
Soon he was skateboarding at a much higher level than
usual, and that even if he didn't touch the stars of fame, he could
enjoy the waves of a normal life. The meaning of skateboarding was
lost, as the tasks demanded of him a determination that made it
difficult to practice sports, he gradually diminished the importance
of skateboarding. After all, for skateboarding of respectable skill
level, a dedication of priority is required, which is humanly
acceptable considering that the sport develops manual dexterity, and
this characteristic of animals is refined in the human who, in the
face of life, expresses himself with valuable resourcefulness. Books
exercise the mind, the mind controls the body in relation to material
space, the exercise of the body is health in itself, and work is
social support based on a social function in a blessed system.
When the guy stops playing sports, it means he stopped
maintaining his own health, which is putting himself in order to
rust. - And if for Lorenzo skateboarding was left behind and
cigarettes remained a dead-end priority, then realize that intimate
conceptions define their own segments, and so he consciously chooses
to subtract what is good for him and preserve what causes
self-destruction. Noticing that he makes bad decisions, I realize
that the longer I live, the more life shows that I'm an old man who
doesn't seem to know things. - And the skateboard was left behind by
Lorenzo who is still looking for that. If you see it today, you won't
be able to see the brilliance of the original and none of the
potential of what it was.
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